Loaded Re-Signs Ninja to Management Deal, Adds DrLupo and CouRage
Loaded, a management firm for gaming influencers, has re-signed top Fortnitestreamer Tyler “Ninja” Blevins.
Popular Twitch streamer Tyler “Ninja” Blevins has re-signed with his management firm, Loaded , and the company has added fellow steamers Ben “DrLupo” Lupo and Jack “CouRage” Dunlop to its roster of gaming influencers.
All three players are best known for streaming Fortnite , although they were also all part of Electronic Arts’ recent partner program for the launch of competing battle royale game, Apex Legends. According to a release from Loaded, the three content creators cumulatively racked up more than 2B views across Twitch and YouTube in 2018.
“We’re excited to continue our strong relationship with Ninja, and welcome the additions of CouRage and DrLupo, two rockstar gaming influencers,” said Loaded founder and CEO Brandon Freytag in a release. “As more brands, publishers, and advertisers are recognizing the value and engagement power of gaming influencers, Loaded has become the company they’ve worked with to better understand the space and how to effectively communicate to their fan bases.”
Loaded is part of Popdog , which launched in December after a $9M Series A funding round, and the company also represents streamers such as Michael “Shroud” Grzesiek, Tim “TimTheTatMan” Betar, and Saqib “LIRIK” Zahid. Over the last year, Loaded helped land deals with brands such as Coca-Cola, Gillette, Samsung, Hershey Company, and Activision .
“The team at Loaded has been a pleasure to work with this year. I’m excited to continue to grow my brand with their expertise for the foreseeable future,” said Blevins in a release. “Big things are coming, and I’m proud to have them by my side on this journey.”
Original Article : Andrew Hayward