HyperX, Samsung, and More Sign New Partnerships in Australia
The past month saw a range of partnership deals signed in the Australian market, so this week we’re highlighting the many deals that were signed, as well as the launch of a new Rocket League competition through the local Gfinity operators.
Here are all the key movements from the past few weeks in Australia.
West Sydney Wanderers Sign HyperX Deal For FIFA E-League Tournament
Australian soccer team West Sydney Wanderers signed a deal with HyperX as a sponsors for its FIFA esports team. The Australian A-League soccer championship is in its second season of running E-League, its FIFA competition.
The Wanderers E-League roster features Joseph ‘N8 OhNoAGoat’ Nassar, Joel ‘N8 JAz’ Andruszkiewicz, and Negede ‘Tyrone’ Hunegnaw, with HyperX providing the team with headsets as well as appearing as the club’s front of jersey E-League partner.
“There has been an explosion in the growth of esports in recent times and through an engaged format in EA Sports FIFA titles the synergy between football and esports is clear,” Wanderers CEO John Tsatsimas said in a press release announcing the deal.
Bombers Esports Team Signs Apparel Deal with New Era
New Era is best known for its caps and clothing across many traditional sports, including the NBA, MLB, NFL, and English Premier League Football.
New Era has worked with the Essendon Bombers AFL football team since 2016, with this new deal extending the partnership to its esports unit. According to Bombers Chief Commercial Officer Justin Rodski, this is New Era’s first partnership with an esports club anywhere in the world.
New Era is supplying headwear, game-day uniforms, and travel uniforms, according to the release, and team apparel will be available for fans to purchase through the Essendon Bombers store at its headquarters, known as The Hangar.
Gfinity Australia Launches Rocket League Oceanic Masters
A new Rocket League tournament is set to be Gfinity Australia’s first competition for 2019, the Rocket League Oceanic Masters.
The competition will begin on March 9, with the tournament offering $50K USD in prize money. It will also serve as the Oceanic qualifier for the Rocket League Championship Series Season 7 World Championship.
The series will begin with open qualifiers, followed by a top eight team league over five weeks. A live final will take place in May to decide the winners and the representatives for the Oceanic region.
All league matches will be broadcast via Twitch, Mixer, Twitter, and YouTube.
Gfinity Australia is operated under a brand license from Gfinity in the UK by Australian media business Here There And Everywhere.
Legacy Esports Renews Samsung Partnership
Samsung Electronics Australia and Legacy Esports confirmed a renewed sponsorship deal for 2019, with Samsung serving as the team’s screen and memory supplier. Samsung will also feature on the team’s game-day and retail shirts, and also become the naming rights partner for the team’s training center, now named the Samsung High Performance Centre.
The deal covers equipment and branding across all four Legacy Esports teams – League of Legends, StarCraft II, Fortnite, and Super Smash Bros.
Legacy Esports is owned by the Adelaide Crows AFL football club, and its training facilities are based at the football club’s headquarters.
Mindfreak Signs Logitech Partnership For OverwatchContenders League Team
Australian esports organization Mindfreak has partnered with Logitech’s gaming team to brand its Overwatch Contenders team as Mindfreak G.
The team launched during the Open Division competition earlier in the year, then qualified for Contenders Trials. It succeeded in making it all the way to the ANZ Overwatch Contenders League and is now competing in the live 2019 season.
Kanga Esports / Bluemouth Interactive deal
Kanga Esports has signed a sponsorship deal with Australian gaming hardware distributor Bluemouth Interactive. Kanga Esports has teams across Overwatch, the fighting game community, and a US-based team competing in the Paladins Pro League. Bluemouth distributes gaming accessories, controllers, gaming chairs, and more into the Australian market.
Original Article : Seamus Byrne